Italian clothing brand forte_forte has opened its first boutique in japan within the ginza six shopping center, continuing the tactile and dreamy narrative born within its milan, paris, and london boutiques. located in ginza, one of tokyo‘s most popular shopping districts, the store invites customers inside a delicate, lightweight, yet strong interior that combines travertine, brass, and gold leaf in its material palette.
the surface of the wall comprises the material in large slabs, dotted with pieces of polished brass and colored mosaic glass produced by in an old venetian foundry. adjacent to the travertine surface, a wall of luminescent and metallic tones, embellished through the application of gold leaf, encloses an intimate dressing room and a small service stock, defining the depth of the space.
evoking the unique spirit of the brand, the store’s environment is designed to transmit a gentle, affirmative, delicate character, feminine and strong in its lightness. recurring spatial elements, such as a hanging brass piece that resembles a hand-drawn sign, as well as the brass clothing racks constitute the brand’s trademark objects that can be found in every forte_forte boutique.